the boy

i think we’re going to have to throw an apocalypse party.

(via dcwhip)

I did say this. Now if Tumblr were smarter than YouTube/Twitter/Facebook (or youtwitface for short), Tumblr would be able to tell the original post lined up with a (hypothetical) current advertising sponsor, “2012”. In my dashboard I’d see a special symbol that allows me to reblog the post as branded content. Maybe I’d link to the official 2012 scene on YouTube  - or the edit that leaves out all special effects - and offer my opinion that John Cusack is actually a solid choice for a lead man in a “humanity is fucked” starring role.

Then Tumblr would use some fancy algorithms to track this post, and others like it, push the good 2012 posts through Radar (and “good” would be decided by a human Tumblr employee), and cut me a little check depending on a) my followers, b) how many times the post was viewed/reblogged/liked c) and maybe something extra because I created an impression for the movie’s trailer. Maybe?